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Running from June 9-13, London Style Week Males’s served up a small series of shows ideal weekend. The event unveiled iconic collaborations, showcasing the inventive doubtless of self sustaining make ability colliding with established household names.
Recipient of the Queen Elizabeth II award in 2022, Saul Nash teamed up with swimwear imprint Soul Cap on goggles and swim caps, as properly as to partnering with Oakley on Customized Half Jacket 2.0 shades, Wrathful by Uneek footwear, and Ecco Leather-basically based fully on accessories.
Martine Rose, the newly-named customer inventive director of Clarks, unveiled her first collaboration with the British shoe manufacturer, as properly as new colorways of the Nike Shox MR4 sneakers.
In the atomize, Next In Style runner-up Daniel W. Fletcher published an mighty series with Savil Row’s high-stop vogue designate and tailor Huntsman.
For our verdict on the aforementioned collabs, strive the underneath, and subscribe to the Collabs & Drops e-newsletter here to receive these updates straight to your inbox every Tuesday.
Saul Nash x Oakley
Saul Nash x Oakley designs hit the runway at London Style Week Males’s. Characterize: Chris Yates/ Chris Yates Media
Date: Spring 2024
Product: Customized Half Jacket 2.0 shades, Spring 2024
Social context: Saul Nash has 25,100 followers on Instagram, whereas Oakley has 2.6 million.
Verdict: As a mainstream vogue imprint, Oakley is in a situation to purpose arena of interest audiences thru collaborations, from connecting with skaters by process of Palace, to reaching the high-vogue crowd with this upcoming Spring 2024 Saul Nash open.
Both manufacturers part a devotion to tidy activewear. The partnership gives publicity and make validity in new product category for Saul Nash, and permits Oakley to showcase its iconic Half Jacket in return.
Martine Rose x Nike
First taking part attend in 2018, Nike and Martine Rose have change into long-time duration partners. Characterize: Nike x Martine Rose
Date: Spring 2024
Product: Nike Shox MR4 sneakers
Social context: Martine Rose obtained 2,492 likes on the first post revealing its Spring 2024 series, which is on the greater stop of the logo’s engagement level; the account has 291,000 followers.
Verdict: Our e-newsletter is with out a atomize in sight praising long-time duration footwear partnerships, and Martine Rose x Nike is a highly efficient case in level. The British clothier has change into synonymous alongside with her uncommon heeled Nike Shox MR4, so one more open makes sense. Rose has moreover been named Clarks’ first customer inventive director, which is inclined to aid gross sales of basically the most modern Shox MR4.
Huntsman x Daniel Fletcher
Daniel W. Fletcher collaborated with Huntsman, the inspiration in the attend of the Kingsman film sequence, on bespoke suits. Characterize: Daniel W. Fletcher
Date: Spring 2024
Product: 9 bespoke suits and 12 willing-to-wear kinds
Social context: Daniel Fletcher has 395,000 followers on Instagram, and Huntsman has 97,000 followers on the app.
Verdict: The series is a British marriage of elegant craft, make, heritage, and custom.
The collaboration permits Huntsman to reach youthful, vogue-forward clients who revel in contemporary luxurious. In the interim, it gives Daniel Fletcher with score admission to to older luxurious consumers spherical the sector who are loyal to Huntsman.
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