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Two of the largest and most relied on corporations in family entertainment are merging.
Pure Flix and Immense American Media launched on Thursday the signing of an settlement to merge the two corporations, saying this would possibly perhaps well serve the religion and family audience and “present a possibility for every and each platform to be triumphant in a bigger and broader audience.”
The Sony-owned Pure Flix is a religion-based entirely streaming provider. Immense American Media owns the Hallmark-rival Immense American Family.
Bill Abbott, president and CEO of Immense American Media President, will wait on as CEO of the merged entity and portray to the board of administrators.
“In a media ambiance the build programming and distribution alternate objects are in a fixed reveal of flux, this settlement gives a rare opportunity to maximize our doable with the expertise, market data and thunder material introduction capabilities of an international-class accomplice love Sony Photography,” Abbott acknowledged. “This merger will allow us to extra our commitment to common, quality thunder material and makes Immense American Media and Pure Flix leaders in a plentiful and under-served market.”
.@GAfamilyTV & @PureFlix‘s merger permits us to maximize doable w/the expertise & thunder material introduction capabilities of an international-class accomplice love @SPTV, furthering our commitment to common, quality thunder material in a plentiful & under-served market. #WelcomeHome #StreamClean @BWWMatt https://t.co/uPtcBt97Lj
— Bill Abbott (@billabbottHC) Would possibly perhaps well additionally just 11, 2023
A data liberate acknowledged Pure Flix will “change into phase of the merged firm,” with Immense American Media contributing two cable networks (Immense American Family and Immense American Residing) and the free ad-supported streaming (FAST) channel Immense American Adventures.
“Immense American Media will motivate a majority interest in the merged firm and will oversee day-to-day administration of the self reliant organization,” the liberate acknowledged.
Sony also touted the deal.
“Family-pleasant entertainment stays the largest phase of the alternate, and merging these two entities will draw one of the spirited opportunity to total more scale for Pure Flix as it continues to catch its subscriber unfriendly,” acknowledged Ravi Ahuja, chairman of world television studios and corporate construction for Sony Photography. “Bill and the Immense American Media group had been efficiently leading the Immense American Family and Immense American Residing producers, and we reflect they’ve a successful thought to take Pure Flix to even bigger heights.”
The corporations part the “same mission to wait on and enjoyment customers in the family and religion categories,” a data liberate acknowledged.
“Combining the energy of Immense American Media’s linear networks and FAST channel with Pure Flix’s SVOD provider and gargantuan thunder material library will present a possibility for every and each platform to be triumphant in a bigger and broader audience,” the liberate acknowledged. “Bringing the producers together into one entity will right this moment establish the firm as a leader in the genres.
Portray courtesy: ©Getty Photography/Folks Photography
Michael Foust has lined the intersection of religion and data for two decades. His reviews have confidence regarded in Baptist Press, Christianity Currently, The Christian Post, the Leaf-Tale, the Toronto Broad title and the Knoxville Files-Sentinel.
